culture + values
From day one, Summer Friday was intentionally oriented around it’s team. Because, when you put your people first, the benefits transfer directly to your clients in a concrete way. You can’t fake it. And you can’t do it halfway.
We take an individualized, holistic approach to wellness, equipping our employees to be happy, healthy and passionate.
We only engage with clients and assignments that are an ideal fit with our skills and chemistry, which lets us work smarter — and better.
We are intentional in remaining a “right-sized” boutique, which allows us to abandon traditional goals of infinite growth, instead promoting strength and sustainability in all decisions.
Along the way, we encourage our Summer Friday family (errr … framily) to be fun and fearless. To take risks. To embrace vulnerability. To trust. Because when you’re connected to your teammates and client partners through mutual respect, it’s pretty easy to love work and love life.
our story
Standing up a creative agency within 48 hours in the middle of a global pandemic? Yeah, that happened. Hear from our president, Rob Simone, about how Summer Friday got its start — and how it shaped our vision.
building balance
Creating a culture of support required intention and execution. Hear from Summer Friday Head of Client Strategy Alicia Wiedemann about how we make it work — and why it’s worth it.
join us
We’re looking for folks who are fun, smart, creative, efficient and inspired. Sound like a love connection? Sweet!
the founders
Rob Simone
President
Alicia Weidemann
Head of Client Strategy
Michael Cruz
Head of Content
Sarah Roberts
Head of Finance and Operations
powerful partnerships. extraordinary engagement.
summer framily
/sə-mər fram-lē/ (noun)
Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.
our Summer Friday Spotify playlist is a vibe
what we're up to
Approximately one-third of food is either lost or wasted—at a cost of $1 trillion and 3 billion tons of excess greenhouse gasses per year. Even more staggering than the economic and environmental tolls, over 800 million people worldwide are affected by chronic hunger. While it may seem like an overwhelming issue, here are three simple actions you can take to help combat food waste: 1) Visit your local farmer’s market 2) Rely more heavily on your leftovers 3) Compost your leftover fruits, veggies, and coffee grinds. Visit the link in our bio to learn more about food loss and waste and find other ways to help. #EarthWeek #Sustainability #FoodWaste 🌱🍎
Apr 24
Approximately one-third of food is either lost or wasted—at a cost of $1 trillion and 3 billion tons of excess greenhouse gasses per year. Even more staggering than the economic and environmental tolls, over 800 million people worldwide are affected by chronic hunger. While it may seem like an overwhelming issue, here are three simple actions you can take to help combat food waste: 1) Visit your local farmer’s market 2) Rely more heavily on your leftovers 3) Compost your leftover fruits, veggies, and coffee grinds. Visit the link in our bio to learn more about food loss and waste and find other ways to help. #EarthWeek #Sustainability #FoodWaste 🌱🍎
From excessive resource consumption to pollution from chemical use and textile waste, “fast fashion” is a major contributor to the degradation of our environment. Of the 100 billion garments made annually, 87% end up in landfills or incinerators and only 1% are recycled. We can all do something to drive change in this shockingly unregulated $2.5 trillion industry. For instance: 1) Sign EarthDay.org’s petition rejecting fast fashion (link in bio) 2) Buy your clothes secondhand and donate used clothing 3) Support sustainably-made brands #EarthWeek #Sustainability #RejectFastFashion 🌱
Apr 23
From excessive resource consumption to pollution from chemical use and textile waste, “fast fashion” is a major contributor to the degradation of our environment. Of the 100 billion garments made annually, 87% end up in landfills or incinerators and only 1% are recycled. We can all do something to drive change in this shockingly unregulated $2.5 trillion industry. For instance: 1) Sign EarthDay.org’s petition rejecting fast fashion (link in bio) 2) Buy your clothes secondhand and donate used clothing 3) Support sustainably-made brands #EarthWeek #Sustainability #RejectFastFashion 🌱
🌍 Earth Week reminds us to reflect on our beautiful planet and the urgent need to do a better job protecting it. Over the next few days, we’ll be highlighting a few ways we all can help address some of the biggest threats to our environment. Like the more than 400 million metric tons of plastic waste the world produces every year. Here are three simple actions organizations can take to join the fight against plastics: 1) Support the Global Plastics Treaty 2) Reject “fast fashion” 3) Join the Great Global Clean Up near you. For more details on how your organization can do all three, visit the link in our bio. #EarthWeek #PlasticFree #Sustainability 🌱🌊
Apr 22
🌍 Earth Week reminds us to reflect on our beautiful planet and the urgent need to do a better job protecting it. Over the next few days, we’ll be highlighting a few ways we all can help address some of the biggest threats to our environment. Like the more than 400 million metric tons of plastic waste the world produces every year. Here are three simple actions organizations can take to join the fight against plastics: 1) Support the Global Plastics Treaty 2) Reject “fast fashion” 3) Join the Great Global Clean Up near you. For more details on how your organization can do all three, visit the link in our bio. #EarthWeek #PlasticFree #Sustainability 🌱🌊
How do you know that winter’s gone and spring is on? Nicer weather, longer days and a new Summer Friday playlist to vibe to. Link in bio if you want to boogie with us.
Apr 16
How do you know that winter’s gone and spring is on? Nicer weather, longer days and a new Summer Friday playlist to vibe to. Link in bio if you want to boogie with us.
Nearly two years into Elon’s reign at the platform formerly known as Twitter, and the forecast isn’t looking any sunnier. Despite new ad updates, X is still facing challenges with user engagement, fake traffic and advertiser trust. Read more about it in our monthly social media newsletter at the link in our bio.
Apr 16
Nearly two years into Elon’s reign at the platform formerly known as Twitter, and the forecast isn’t looking any sunnier. Despite new ad updates, X is still facing challenges with user engagement, fake traffic and advertiser trust. Read more about it in our monthly social media newsletter at the link in our bio.
Step into the enchanting world of the late Middle Ages as we unveil the Summer Friday logo, elegantly reimagined in an era of knights and castles! 🏰✨ #ThrowbackThursday #LateMiddleAges
Apr 11
Step into the enchanting world of the late Middle Ages as we unveil the Summer Friday logo, elegantly reimagined in an era of knights and castles! 🏰✨ #ThrowbackThursday #LateMiddleAges
Financial literacy isn’t just about IQ. In fact, studies have shown that up to 90% of money decisions are based on emotions. This month, the most valuable thing you can do might just be gaining insight into your EQ around finances. It could be the key to unlocking a beautiful new relationship with money. #FinanicalLiteracyMonth #Money #EQ
Apr 9
Financial literacy isn’t just about IQ. In fact, studies have shown that up to 90% of money decisions are based on emotions. This month, the most valuable thing you can do might just be gaining insight into your EQ around finances. It could be the key to unlocking a beautiful new relationship with money. #FinanicalLiteracyMonth #Money #EQ
We keep hearing the same phrase from financial services marketers: Technological turbulence. From generative AI to cloud computing, automation, cyber security and beyond, financial services organizations are essentially in an arms race to harness tech innovation that gives them the agility to navigate a constantly evolving landscape. #TechnologicalTurbluence #FinServ #Marketing
Apr 5
We keep hearing the same phrase from financial services marketers: Technological turbulence. From generative AI to cloud computing, automation, cyber security and beyond, financial services organizations are essentially in an arms race to harness tech innovation that gives them the agility to navigate a constantly evolving landscape. #TechnologicalTurbluence #FinServ #Marketing
We like to think of burritos as edible hugs. 🌯🤗 So yeah, we’re ready to guac n’ roll here on National Burrito Day! For all those who want to celebrate this year, there’s plenty of deals and discounts to be found. Check the link in our bio for a little guide to help whet your appetite. 🤑🤌 #NationalBurritoDay
Apr 4
We like to think of burritos as edible hugs. 🌯🤗 So yeah, we’re ready to guac n’ roll here on National Burrito Day! For all those who want to celebrate this year, there’s plenty of deals and discounts to be found. Check the link in our bio for a little guide to help whet your appetite. 🤑🤌 #NationalBurritoDay
The Summer Friday Movie/Book Club focuses on classic stories that have been told in both literature and cinema. We invite team members to watch and/or read a story, then discuss during our weekly Open Hang. Our first adventure was “2001: A Space Odyssey.” 🚀 What did you guys prefer: book or movie? Let us know in the comments below. Next up is “A Scanner Darkly.” No spoilers, please. And yes, we love science fiction 👽
Mar 28
The Summer Friday Movie/Book Club focuses on classic stories that have been told in both literature and cinema. We invite team members to watch and/or read a story, then discuss during our weekly Open Hang. Our first adventure was “2001: A Space Odyssey.” 🚀 What did you guys prefer: book or movie? Let us know in the comments below. Next up is “A Scanner Darkly.” No spoilers, please. And yes, we love science fiction 👽
